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The Rise and the Fitness Industry in Europe
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This book explores the rise, size and shape the European fitness industry by using harmonised data as well as in-depth analyses national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects fitness, the collection presents the scope fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
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