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Die Digitalisierung von Messeveranstaltern
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Die Digitalisierung ist ein manifestiertes, globales Phnomen, das die Wertschpfung von Messeveranstaltern nachhaltig beeinflusst. Im Rahmen einer holistischen Betrachtung stellt Christoph Menke die unmittelbaren Auswirkungen der Digitalisierung detailliert dar und leitet daraus konkrete Management-Implikationen ab. Gleichermaen wird die Wertschpfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phnomen Digitalisierung in greifbaren Modulen strukturiert und definiert.
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