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K-Pop
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Product Details
Das K in K-Pop steht nicht einfach fr koreanisch. Es ist ein Branding, ein Corporate Design, ja ein globaler sthetischer Trend. Neben K-Popmusik und K-Dramen formieren auch Food-, Mode- und Beauty-Produkte die sogenannte Hallyu (Koreanische Welle). Wie es Hollywood nicht ohne das Kino gegeben htte, ist K-Pop ohne Soziale Medien undenkbar. An die Stelle glamourser Stars und kreischender Fans treten smarte, gut vernetzte Akteure. Doch in die Begeisterung mischen sich auch kritische Stimmen. Die dahinterstehende Industrie und die transportierten Rollenbilder provozieren zunehmend kontroverse interkulturelle Diskurse.
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