Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

H2H Marketing

H2H Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030595302
Condition
New
Product Description

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Its not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the drivingforces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamicand iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

Available Colors
Available Sizes
1 Offer Price Range: $34.99 - $34.99
BEST PRICE

Single Product Purchase

$34.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$34.99 $34.99

$34.99
See Site In stock Visit Store

Similar Products

Young Men and Masculinities in Japanese Media

$69.99

kosystemdienstleistungen

$69.99

Arbeitsphysiologie

$59.99

Risk Assessment and Risk-Driven Testing

$34.99

International Diplomacy and the Olympic Movement

$109.99

Praxiseinschtzungen zur Nachhaltigkeit in der Bankenbranche

$17.99

Advances in Medicine and Medical Research

$109.99

Computer Aided Selling im Pharma-Kundenmanagement

$59.99

High Speed CMOS Design Styles

$169.99

Die Grundlagen des physikalischen Begriffssystems

$59.99

Operationsatlas fr die orthopdisch-unfallchirurgische Weiterbildung

$199.00

Knochenkrankheiten

$39.99

Code-Based Cryptography

$39.99

Judy Blume Grades 3-5

$25.00

Computer Vision ACCV 2016

$39.99

Atoms, Chemical Bonds and Bond Dissociation Energies

$54.99

Intercellular Communication in Plants: Studies on Plasmodesmata

$84.99

Aufgaben und Lsungen der Frther Mathematik-Olympiade 20172022

$34.99

Software Engineering Education

$39.99

Outsourcing Success

$39.99

Foreign Direct Investment in South Asia

$109.99

Problems in Classical Electromagnetism

$99.99

Tree-Shaped Fluid Flow and Heat Transfer

$54.99

Epidemiological Studies of Risks Associated with the Agricultural Use of Sewage Sludge

$219.99

Percutaneous Nephrolithotomy

$169.99

Graphics Recognition. Algorithms and Applications

$39.99

Sustainable Communities

$7.00

Space in Weak Propositional Proof Systems

$54.99

Begegnungen mit Hans Albert

$64.99

Strmungserscheinungen in Ventilen/Gastheoretische Deutung der Reynoldsschen Kennzahl/ber die Stabi

$59.99

Schmierwirkungen in Schmiedegesenken

$59.99

Normung Typung Spezialisierung in der Papiermaschinen-Industrie

$59.99

Zelda Sayre Fitzgerald

$39.99

Analyse ausgewhlter Problemstellungen der Organisations- und Personalwirtschaft mit Hilfe der koope

$64.99

Exploding Wires

$109.99

Contemporary Intervention Research in Learning Disabilities

$39.99

Foundations of Java for ABAP Programmers

$54.99

Multiscale Problems in Science and Technology

$109.99

Cell Death Signaling in Cancer Biology and Treatment

$169.99

Complementarity in Organizations

$129.00