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Handbuch Fundraising
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Product Details
Dieses Handbuch trgt den aktuellen Stand der wissenschaftlichen Auseinandersetzung mit dem Thema Fundraising in Deutschland, Schweiz und sterreich zusammen. Erkenntnisse und Kennzahlen werden praxisorientiert aufbereitet. Ausgewiesene Experten, die sich sowohl wissenschaftlich als auch praktisch mit zentralen Fragen der Mittelbeschaffung auseinandersetzen, teilen ihre Erkenntnisse zu strategischen und operativen Fragen des Fundraising bei Privatpersonen, Unternehmen und Stiftungen. Fr die dritte Auflage wurde das Handbuch um Beitrge zu aktuellen Themen wie dem Einsatz von Knstlicher Intelligenz im Fundraising und insbesondere im Bereich Online-Fundraising erweitert.
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