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Unternehmens-kosysteme

Unternehmens-kosysteme

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658353599
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New
Product Description

Unternehmens-kosysteme (Business Ecosystems) entfalten derzeit ihre transformative Wirkung auf viele etablierte Bereiche der Wirtschaft. Angesichts dieser Entwicklung besitzt das Verstndnis dafr, wie sich solche Wertschpfungsnetzwerke aufbauen und orchestrieren lassen, nicht nur in theoretischer, sondern vor allem auch in praktischer Hinsicht eine groe Bedeutung. Denn Unternehmens-kosysteme stellen ein Instrument dar, um spezifische und komplexe Kundenbedrfnisse auf kooperative Weise in in berlegener, nutzenstiftender Form zu befriedigen. Dieses Buch bietet einen integrierenden Rahmen fr das Verstndnis des Konzepts (plattformbasierter) Unternehmens-kosysteme. Es analysiert Wesen und Zweck von kosystemen, legt dar, wann der Aufbau von kosystemen eine sinnvolle Strategie darstellt und beschreibt im Sinne praktischer Handlungsanregungen die Grundlagen, wie sich kosysteme erfolgreich gestalten und nachhaltig entwickeln lassen.

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