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Audiovisual Tourism Promotion

Audiovisual Tourism Promotion

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789811664090
Condition
New
Product Description

This book deploys the concept of audiovisual tourism promotion to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.

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