and Medium-sized Enterprises, and Business Uncertainty

Name: and Medium-sized Enterprises, and Business Uncertainty
Brand: Springer Nature
SKU: 9789819948437
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9789819948437

Condition

New

Product Description

Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.

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