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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824405176
Condition
New
Product Description

Finanzdienstleistungsunternehmen wie Banken und Versicherungen stehen in einem dynamischen Wettbewerb, dessen Regeln aufgrund der zunehmend globalen Informationsverarbeitung ber das Internet neu zu definieren sind. Die Qualifikation und der Einsatz der in den Unternehmen ttigen Menschen entscheiden darber, ob durch neue Technologien Wettbewerbsvorteile aufgebaut und nachhaltig gesichert werden knnen. Uwe Hoppe beschreibt die Ausgangssituation und die Herausforderungen, denen sich eine strategisch ausgerichtete Personalentwicklung in Finanzdienstleistungsunternehmen heute stellen muss. Im Mittelpunkt stehen die Entwicklung und der Einsatz computergesttzter Lehr-/Lernprogramme als Bestandteile umfassender betrieblicher Instruktionssysteme. Anstze aus dem Instruktionsdesign verdeutlichen, wie neue elektronische Lehr-/Lernmedien gestaltet werden knnen. Ein umfangreiches Praxisprojekt mit einer Versicherung illustriert einen Planungsansatz.

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