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Strategisches Framing
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In der Politischen Kommunikation sind Framings allgegenwrtig. Zum einen entstehen sie unwillkrlich, da Themen stets in einer spezifischen Perspektive dargestellt werden. Zum anderen wird die politische Realitt auch oft konstruiert. Kommunikatoren setzen dabei ihre Information in einen bestimmten Deutungsrahmen, sie framen das Thema also gezielt und wollen so die Debatte um die jeweilige Angelegenheit leiten oder zumindest mitbestimmen. Dieses Lehrbuch bietet eine Einfhrung in das Verstndnis von Frames und Framing-Strategien. Es liefert einen Abriss ber die vielfltige und breitgefcherte Framing-Forschung sowie eine Grundlage fr das wissenschaftliche Arbeiten mit Frames. Fr die 2. Auflage wurde das Buch grundlegend berarbeitet und aktualisiert.
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