Ecommerce Reimagined

Name: Ecommerce Reimagined
Brand: Springer Nature
SKU: 9789811900037
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9789811900037

Condition

New

Product Description

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the worlds largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinas market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

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