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E-Commerce fr kleine und mittelstndische Unternehmen
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In zehn Kapiteln vermittelt dieses Fachbuch den Weg zu einem Onlineshop und der Autor stellt den Wachstumsmarkt E-Commerce vor. Neben der Entwicklung eines schlssigen Konzepts, der Auswahl der Technologie, Klrung der Fragen zur Usability und zur Rechtsgrundlage, wird auch die praktische Umsetzung wie Versandabwicklung oder Marketing behandelt. Dabei wird auf jeden Schritt umfassend eingegangen, um so ein tiefes Bewusstsein fr Anforderungen und notwendige Durchfhrungsschritte zu schaffen.
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