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Das Persona-Prinzip
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Fachkrftemangel, Digitalisierung und sich stndig ndernde Bedrfnisse wie Anforderungen der Bewerbenden: Erfolgreiches Recruiting rckt konsequent die Jobsuchenden in den Fokus. Mit dem Persona-Prinzip gelingt das. Prototypische Zielgruppenvertreter schaffen ein besseres Verstndnis der Bewerbenden und helfen bei zielgerichtetem Marketing und auf den Punkt formulierten Stellenanzeigen. Candidate Personas machen Customer-Centricity im Recruiting mglich und erleichtern damit die Personalsuche. Was Kundenzentriertheit im Recruiting bedeutet, woher der Begriff kommt, was Candidate Personas sind, warum sie datenbasiert sein mssen und wie Sie sie selbst erstellen, das verrt dieser praxisnahe Ratgeber mit Beispielen und sofort anwendbaren Checklisten.
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