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Wettbewerbsvorteile entlang der Supply Chain sichern
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Product Details
Dieses Buch beschreibt die wichtigsten Primrfunktionen Beschaffung, Produktion und Marketing. Darber hinaus werden die Sekundrfunktionen Qualitt, Logistik, IT, Personal, Finanzen und Nachhaltigkeit ausfhrlich erlutert. Es fhrt die bislang getrennt voneinander agierenden betriebswirtschaftlichen Bereiche der Wertschpfungskette zusammen. Nur die Integration dieser Funktionen fhrt zu langfristigen Wettbewerbsvorteilen. Zahlreiche Beispiele und Handlungsempfehlungen am Ende jedes Kapitels ergnzen die umfassende Darstellung und ermglichen eine erfolgreiche Umsetzung in der Unternehmenspraxis.
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