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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658409487
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Product Description

Dieses Buch vermittelt smtliche Kompetenzen, die erfolgreiche Verkufer:innen im Auendienst zu Spitzenleistungen fhren, kompakt und auf den Punkt. Verkaufen hat sich in den vergangenen Jahren grundlegend verndert. Dazu trgt entscheidend der digitale Wandel bei. In der Vergangenheit bewhrte Fhigkeiten allein werden nicht mehr ausreichen, um mittelfristig mit den rasanten Vernderungen in der Geschftswelt Schritt halten und ambitionierte Vertriebsziele erreichen zu knnen. Die Autor:innen beschreiben smtliche Aufgabenbereiche von Vertrauensaufbau und Bedarfsanalyse bis hin zu Fragetechniken, Einwandbehandlung, Preisverhandlung, Verkaufsabschluss und Empfehlungsmanagement. Die Inhalte basieren auf dem Zertifikatsstudiengang Vertriebsfachfrau/-mann im Auendienst des DIV in Kooperation mit der Hochschule Karlsruhe. Zustzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prfen.

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