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Marketing anders denken

Marketing anders denken

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658424121
Condition
New
Product Description

Dieses Buch zeigt Ihnen, wie Sie Marketing anders machen als Ihre Konkurrenz und als Regelbrecher einzigartige Ideen und neue Geschftsmodelle entwickeln. Gerd-Inno Spindler erlutert anschaulich, welche Prozessschritte dafr erforderlich sind und wie diese im Detail umgesetzt werden knnen. Mit zahlreichen Beispielen wie Schwan-STABILO, Engelbert Strauss, Weber Grill, AllDent, Ryanair, Red Bull, aws Wrme Service, Nespresso, Ikea, Swatch, edding. Eine inspirierende Lektre fr alle, die sich nicht lnger mit Optimierungen begngen, sondern als Spielmacher im Markt dem Preiswettbewerb entkommen und neue Wachstumsschbe generieren wollen. Die 3. Auflage wurde in wesentlichen Teilen berarbeitet und um neue Beispiele ergnzt.

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