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Agiler Vertrieb mit Scrum

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658424596
Condition
New
Product Description

Dieses Buch zeigt, wie Unternehmen das fhrende agile Framework Scrum einsetzen knnen, um Agilitt im Vertrieb zu erreichen, die Verkaufsleistung zu verbessern und typische Performanceprobleme in ihren Organisationen zu lsen. Viele Unternehmen wollen Vertrieb und Vertriebsmanagement agil gestalten, doch Top-Down-Anstze und berstrzte Rollouts scheinen selten zu funktionieren. Erfahrung und die richtigen Werkzeuge sind gefragt. Das Buch gibt konkrete Handlungsanleitungen, Beispiele aus der Praxis und liefert ntzliche Tools, um die notwendigen Vernderungen im Vertrieb Schritt fr Schritt zukunftsfhig zu gestalten.

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