Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031465109
Condition
New
Product Description

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, the author uses a rhetorical approach to investigate the marketing of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logics core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Available Colors
Available Sizes
1 Offer Price Range: $119.00 - $119.00
BEST PRICE

Single Product Purchase

$107.10
@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$119.00 $119.00

10% OFF
This deals requires coupon Get Code Here
$107.10
See Site In stock Visit Store

Similar Products

Die Edelstahlerzeugung

$79.99

Democratic Socialism and Education: New Perspectives on Policy and Practice

$39.99

Corporate Social Responsibility in China

$119.99

Boredom Is in Your Mind

$109.99

Student Voice and Teacher Professional Development

$54.99

Handbuch der Umweltvernderungen und kotoxikologie

$129.99

Lymphography in Cancer

$54.99

Introduction to Topological Manifolds

$74.99

Fashioning Authorship in the Long Eighteenth Century

$84.99

Oxygen Sensing

$169.00

Phenomenological Psychology

$169.99

Make-or-Buy-Entscheidungen im Marketing

$59.99

Galpagos Marine Invertebrates

$219.99

Praxis

$219.99

Formal Modeling and Analysis of Timed Systems

$54.99

Digital Geoarchaeology

$109.99

Hegel on Action

$109.99

Diasporic Hallyu

$59.99

Big Data und der digitale Ungehorsam

$64.99

Pivotal Certified Spring Enterprise Integration Specialist Exam

$69.99

Numerische technische Optimierung

$69.99

Swasserflora von Mitteleuropa, Bd. 19/3: Cyanoprokaryota

$299.99

Relationships in Dermatology

$84.99

Stochastic Calculus in Manifolds

$129.99

A Guide to Kenya and Northern Tanzania

$39.99

Hochhuser in Deutschland

$49.99

Wavewalker- A Memoir of Breaking Free by Suzanne Heywood

$28.99

Die aktive Gesellschaft

$74.99

Turbo Code Applications

$169.99

Vibration Engineering for a Sustainable Future

$219.99

SPS-Programmierung in Anweisungsliste nach IEC 61131-3

$34.99

Die Drahtseilbahnen (Schwebebahnen) einschlielich der Kabelkrane und Elektrohngebahnen

$84.99

Klimawandel

$9.99

Youth and Sexualities

$54.99

Gesundheit und Gesellschaft

$44.99

Enabling Urban Alternatives

$139.99

Recent Advances in Artificial Intelligence and Smart Applications

$299.99

Narrative and Technology Ethics

$99.00

Das paradoxe Geschlecht

$44.99

Applied Geothermics

$219.99