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Tops und Flops, Mythen und Hypes im automobilen Marketing

Tops und Flops, Mythen und Hypes im automobilen Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662682920
Condition
New
Product Description

Das Buch analysiert und pointiert Tops und Flops im Marketing der Automobilindustrie sowie aktuelle Mythen und Hypes von der Klimawende ber die Verkehrswende bis zu Carsharing und dem Purpose von Automobilunternehmen. Dies erfolgt zum einen auf wissenschaftlicher Basis mit aktuellen Daten und Fakten, zum anderen ist das Buch meinungsstark und nennt bekannte Beispiele beim Namen. Zahlreiche Fotos, Abbildungen und Tabellen machen das Ganze anschaulich.

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