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Toolbox Innovationskommunikation

Toolbox Innovationskommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658432096
Condition
New
Product Description

Dieses Buch bietet eine Werkzeugkiste an Modellen und Methoden, die innovative Ideen erfolgreich machen. Innovation bringt Fortschritt, Wettbewerbsvorteile und steigert die Gewinne. Innovation bedeutet aber auch immer Unsicherheit und ruft Abwehrreaktionen hervor, weshalb starke Kommunikationskompetenzen gefragt sind, um interne und externe Hrden zu berwinden. Gelungene Innovationskommunikation schafft Aufmerksamkeit und baut notwendiges Wissen bei allen wichtigen Stakeholdern auf. Sie ist schnell, flexibel und pragmatisch, antizipiert Widerstnde, adressiert mgliche negative Auswirkungen und baut Brcken in die Zukunft. Florian Hohenauers Buch richtet sich an Kommunikationsprofis und solche, die es werden wollen vor allem an all diejenigen, die nachhaltige Kommunikationsstrategien entwickeln mchten und bereit sind, fr deren starkes Fundament etwas mehr Zeit zu investieren. Die renommierten Expert:innen Christine Dingler, Gudrun Herrmann, Dr.Kerstin Hoffmann, Sascha Pallenberg, Christiane Schulz und Gerrit Gericke sowie Danijel Vievi stellen in Gastbeitrgen und Interviews eigene strategische Anstze vor. Praxisbeispiele illustrieren die Anwendung der vorgestellten Werkzeuge.

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