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Marketing in der IT-Branche
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Das Buch 'Marketing in der IT-Branche' spezialisiert sich auf eine Branche, in der Marketing unzureichend betrieben wird. Die Autoren verfgen ber Jahrzehnte an Marketingerfahrung, die sie in diesem Buch anhand von Praxisbeispielen auffhren. Der Leser erhlt einen echten Leitfaden, kein theoretisches Werk. Damit ist das Buch ein absolutes Muss einerseits fr jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT Branche, andererseits aber auch fr jede Agentur, die ber Kunden in dieser Branche verfgt. Das Buch behandelt die wichtigsten Elemente des Marketing und stellt sie praxisorientiert dar. Angefangen von unterschiedlichen Marketingstrategien, ber Corporate Design bis hin zu den unterschiedlichen Marketing-Instrumenten.
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