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Strategische Planung
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Die dynamische Vernderung von Mrkten und Branchenstrukturen stellt besondere Anforderungen an die strategische Planung in Unternehmen. Bentigt werden Entscheidungshilfen, die komplexe Situationen strukturieren. Dieses Buch vermittelt fundiert das methodische und quantitative Grundlagenwissen, um strategische Planungsaufgaben in ihrem unternehmensspezifischen Kontext bewltigen zu knnen. Dazu werden Theorie, empirische berprfungen und reale Anwendungen moderner strategischer Planungsinstrumente ausfhrlich vorgestellt. Das Buch behandelt u.a. die spieltheoretische Strategiewahl, die Wertkettenanalyse, die empirische berprfung von Erfahrungskurveneffekten, die moderne kapitalmarktorientierte Portfoliosteuerung, eine empirisch orientierte Sicht der Balanced Scorecard sowie die Long-Tail-Thematik als strategische Herausforderung technologischer Neuentwicklungen der Internetkonomie.
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