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Springer Nature
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9783662464120
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Product Description

Das Thema Entrepreneurship ist eine wirtschaftswissenschaftliche Disziplin, der heute eine hohe Bedeutung zugesprochen wird. Als Querschnittsfach umfasst das Entrepreneurship Komponenten anderer wirtschaftswissenschaftlicher Bereiche wie volkswirtschaftliche, industriekonomische, grndungstheoretische und rechtliche Elemente. Das Buch fhrt anhand zahlreicher konkreter Praxisbeispiele in die Unternehmensgrndung ein und zeigt den gesamten Grndungsprozess von der Entwicklung und Analyse einer Geschftsidee ber die Erstellung eines Businessplans bis hin zur Finanzierung einer Neugrndung.

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