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Alternative Entscheidungskonzepte in der Banktheorie

Alternative Entscheidungskonzepte in der Banktheorie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790811865
Condition
New
Product Description

Die moderne Banktheorie ist vom Idealbild des Homo Oeconomicus geprgt. Nicht nur die Banken, sondern auch deren Vertragspartner (Kreditnehmer, Privatanleger) werden als rationale Entscheider modelliert. Dieses Vorgehen ignoriert die vielfltigen verhaltenswissenschaftlichen Erkenntnisse ber tatschliches individuelles Entscheidungsverhalten. In der vorliegenden Arbeit wird gezeigt, da es sinnvoll und mglich ist, alternative Entscheidungskonzepte in banktheoretischen Modellbildungen zu bercksichtigen. Damit wird ein erster Beitrag zu einer verhaltenswissenschaftlich orientierten Banktheorie geliefert. Nach einer umfassenden bersicht ber Phnomene und Anomalien im individuellen Entscheidungsverhalten werden einige konkrete banktheoretische Problemstellungen angesprochen, bei denen diese Erkenntnisse besonders relevant sind.

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