Personas - User Focused Design

Name: Personas - User Focused Design
Brand: Springer Nature
SKU: 9781447174271
Availability: InStock

Personas - User Focused Design

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9781447174271

Condition

New

0 Reviews

0 Questions | 0 Answers

Product Description

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the products infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they with their different attitudes, desires and habits were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmarks leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method 10 Steps to Personas. This second edition of Personas User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Available Colors

N/A

Available Sizes

N/A

1 Offer Price Range: $119.00 - $119.00

BEST PRICE

Single Product Purchase

$107.10

@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com Rate Seller This functionality is for registered users only. Go to Login/Register		$119.00	$119.00		10% OFF This deals requires coupon Get Code Here your10off @ Link.springer.com Deals Ends 31/08/2025	$107.10		See Site	In stock	Visit Store