Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

International Advertising and Communication

International Advertising and Communication

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783835057029
Condition
New
Product Description

Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The growing globalisation of markets requires firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from around the globe have contr- uted to the making of this book. The contributors hail from countries throughout Europe, as well as from the U.S., Asia and Australia. This international mix of authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communi- tion. The text includes cross-cultural investigations, as well as studies represe- ing the respective countries of the researchers. Several of the contributions are th expanded papers from the 4 ICORIA (International Conference on Research in Advertising; www.icoria.org), which took place at Saarland University in Sa- bruecken in 2005. The book addresses a number of important areas of communication - search: advertising and communication effects; advertising and information processing; communication and branding; emotional, social and individual aspects of communication; communication and new media; international adv- tising and, finally, perspectives on the future of international advertising. - spite the great variety of issues covered, all papers are united in their desire to move international communication research forward.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Mathematik und Malerei

$49.99

Night Shift

$3.71

Current Topics in Pure and Computational Complex Analysis

$39.99

Physics and Materials Science of High Temperature Superconductors, II

$39.99

Der intrazellulre Proteintransport bei Erkrankungen im Kindesalter

$69.99

Verkehrsdienstleistungsmarketing

$29.99

Space Science and Communication for Sustainability

$129.00

Eye Beyond the Sky

$37.99

The Milan Institute of Physics

$159.99

Effective Functional Verification

$84.99

Risiko, Anreiz und Kontrolle

$59.99

Philosophy of Race

$79.99

Beginning T-SQL

$54.99

The Practice of Language

$109.99

The Molecular Chaperones Interaction Networks in Protein Folding and Degradation

$129.00

Poverty, Inequality and Rural Development

$109.99

Pheochromocytoma

$39.99

GSM Global System for Mobile Communication

$54.99

Sudden Deaths in Custody

$89.00

Commercialisation and Innovation Strategy in Firms

$139.99

Die Strategie-Industrie

$74.99

Irrational Exuberance Reconsidered

$109.99

Modeling and Optimization in Space Engineering

$129.99

Existenzerhellung

$74.99

Architekturpsychologie Perspektiven

$49.99

Knowledge Representation for Health Care

$54.99

Random Processes

$39.99

Pro Vim

$54.99

Destillation, Absorption, Extraktion

$84.99

Promotoren

$59.99

Hypercomplex Analysis: New Perspectives and Applications

$109.99

Essentials of Autopsy Practice

$169.99

Trends in Applications of Pure Mathematics to Mechanics

$39.99

Organizing Occupy Wall Street

$39.99

Energiewende - Quo vadis?

$59.99

Institutions, Ideas and Leadership in Russian Politics

$54.99

Cast Manual for Adults and Children

$109.99

Feuerfeste Baustoffe in der Eisenhttenindustrie

$49.95

Jugend 81

$59.99

Lymphatic Filariasis

$129.00