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Die Strategie-Industrie

Die Strategie-Industrie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824472444
Condition
New
Product Description

Das lebhafte Interesse auf Seiten der Praktiker am Thema Strategisches Management schlug sich im Angebot von Strategieberatungen durch Consulting- Companies, in Strategiekursen an Business Schools sowie in zahlreichen Verffentlichungen der Wirtschaftspresse und in populrwissenschaftlichen Bestsellern nieder. Es entstand eine regelrechte Strategie-Industrie, whrend der mangelnde Praxisbezug der akademischen Disziplin Strategisches Management seit Jahren beklagt wurde. Alexander T. Nicolai zeigt auf, welche Rolle die Wissenschaft in der Dynamik der Strategie-Industrie spielt bzw. spielen kann. Auf der Basis der neueren Systemtheorie entwickelt er Erklrungen fr die Krisensituation der akademischen Disziplin, untersucht das schwierige Verhltnis von Wissenschaft und Unternehmenspraxis bzw. Unternehmensberatung und prsentiert das Modell eines nicht-trivialen Anwendungsbezuges.

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