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Piraten, Flscher und Kopierer
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Die Produktpiraterie und der Markenklau wachsen ins Uferlose. Nach Schtzungen von Experten wird weltweit mit geflschten Waren im Wert von etwa 200 Milliarden Euro gehandelt, das sind rund fnf Prozent des Handelsvolumens. Durch Flschungen gehen pro Jahr rund 200.000 Arbeitspltze verloren, 70.000 davon alleine in Deutschland. Den betroffenen Unternehmen bescheren die Flscher nicht nur massive Gewinneinbuen, sondern auch Imageverluste, Sicherheitsrisiken und immer hufiger unberechtigte Produkthaftungs- und Schadenersatzforderungen von geschdigten Kufern. Das Buch zeigt wirksame Strategien fr Unternehmen aller Branchen auf, mit denen sie sich in China vor Produktflschungen und Markenkopien schtzen knnen.
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