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Innovative Wirtschaftskommunikation
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Das Buch prsentiert ausgewhlte Beitrge des 5. Symposiums der Forschungskooperation Europische Kulturen in der Wirtschaftskommunikation, das im Oktober 2005 in Luzern stattfand. Die Autorinnen und Autoren setzen sich interdisziplinr mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Aus der Sicht von Wissenschaft und Praxis beleuchten sie aktuelle Methoden, Modelle, Anstze und Vorgehensweisen der Kommunikation und stellen Fallstudien sowie Lsungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement Kommunikationsstrategien Integrierte Kommunikation Methodeneinsatz in der Kommunikation Diversity Management Textanalyse Theorieentwicklung in der Kommunikation.
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