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Informationsintegration bei der Produktbeurteilung

Informationsintegration bei der Produktbeurteilung

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790810301
Condition
New
Product Description

Ausgangspunkt sind die Forschungsdefizite im Forschungsbereich "Informationsintegration bei der Produktbeurteilung": Die Art der Informationsintegration ist bisher ungeklrt, die Wirkungsweise verschiedener Determinanten der Art der Informationsintegration ist weitgehend unbekannt und Hinweise zur Gestaltung des Marketing-Mix fehlen. Im Mittelpunkt steht daher die Beantwortung der folgenden Forschunsgfragen: 1. Zu welcher Art der Informationsintegration tendieren die Konsumenten? 2. Wie beeinflussen bestimmte Determinanten die Art der Informationsintegration? 3. Welche praktischen Konsequenzen resultieren aus der Art der Informationsintegration fr die Gestaltung des Marketing-Mix?.

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