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Vertrauen und Organisationskommunikation

Vertrauen und Organisationskommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531906171
Condition
New
Product Description

Unternehmen sind seit Jahren einem kontinuierlichen Vertrauensverlust in der ffentlichkeit ausgesetzt. Identitt, Marke, Image, Reputation sind allesamt "Rezepte" bzw. Konstruktionen, die sich auf das Management des Vertrauens in Organisationen beziehen. Diese Publikation vermittelt umfassendes Grundlagen- und Praxiswissen im Management des Vertrauens in der Organisationskommunikation.

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