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Vertrauen und Organisationskommunikation

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Springer Nature
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9783531906171
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Unternehmen sind seit Jahren einem kontinuierlichen Vertrauensverlust in der ffentlichkeit ausgesetzt. Identitt, Marke, Image, Reputation sind allesamt "Rezepte" bzw. Konstruktionen, die sich auf das Management des Vertrauens in Organisationen beziehen. Diese Publikation vermittelt umfassendes Grundlagen- und Praxiswissen im Management des Vertrauens in der Organisationskommunikation.

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