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Die Legende vom Spin Doctor
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Als Ende der 90er-Jahre Tony Blair und Gerhard Schrder an die Macht kamen, war viel die Rede von Neuer Mitte und Spin Doctoring - linke Politik in neuer Verpackung. Stefan Marx, selbst aktiver Beobachter des politischen Geschehens in Berlin und London, beleuchtet die Hinterbhnen der Regierungszentralen unter Tony Blair und Gerhard Schrder. Er vergleicht den Stil der Informationspolitik der beiden Regierungschefs. Der Autor sprach dafr mit 50 Spitzenakteuren aus Polit-PR und Journalismus. Seine Untersuchung zeigt: Der Hype um den angeblich allmchtigen Spin Doctor verdeckt das eigentliche Phnomen - die verzweifelte Suche der Regierenden nach Antworten auf das rasante Tempo der neuen 24-Stunden-Newsmedien.
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