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Methodik der empirischen Forschung

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783834917034
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Product Description

Autoren in der Doktorandenausbildung fhren in 35 Beitrgen ihr Wissen aus einem breiten Spektrum von selbst durchgefhrten Projekten und aus Erkenntnissen der Literatur zusammen. Durch eine sorgfltige Begutachtung haben die Herausgeber ihre methodische Erfahrung einflieen lassen. Jeder Beitrag ist so aufgebaut, dass ein berblick ber die jeweilige Fragestellung gegeben und weiterfhrende Literatur bereitgestellt wird. Inhalt: Forschungsstrategie (z.B. Experimente, Fallstudien) Datensammlung (z.B. Messmodelle, Common Method Variance und Single Source Bias) Struktur entdeckende Verfahren (z.B. Fuzzy Clustering, Sequenzdatenanalyse) Zur Bestimmung von Zusammenhngen: - Grundlegendes (z.B. Multikollinearitt, Moderatoren und Mediatoren in Regressionen) - Grundlegende Verfahren (z.B. Panelanalyse, Hazard-Raten-Modelle) - Erweiterte Verfahren (z.B. HLM, Event Studies) Ergebnisgte (z.B. Gtekriterien, Bootstrapping) Die 3. Auflage wurde um 7 neue Beitrge zu Multidimensionale Skalierung, Schtzung von Marketing-Modellen mit simulationsbasierten Verfahren, Nichtparametrische Testverfahren, Event Studies, Conjoint Analyse, Sequenzanalysen sowie Spatial Analysis erweitert. Das Buch richtet sich an Studierende und Doktoranden, die die Methodik des empirischen Forschens auf einem fortgeschrittenen Niveau verstehen und anwenden wollen.

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