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Quo vadis Zeitschriften?

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Springer Nature
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9783531917122
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Product Description

Derzeit befindet sich die deutsche Zeitschriftenlandschaft im Umbruch. Insbesondere der Zeitschriftenverkauf ist diesem Wandel unterworfen. Verschiedene renommierte Experten aus Wissenschaft und Praxis beleuchten aus unterschiedlicher Sichtweise die Ursachen auf die sinkenden Verkufe. Neben der theoretischen Beleuchtung werden Handlungsmglichkeiten aufgezeichnet.

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