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Cultural Intelligence
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Warum scheitern viele Unternehmen, die auf westlichen Mrkten erfolgreich sind, in Fernost? Die Culture-Competence-Spezialistin Hanne Seelmann-Holzmann schildert zunchst anschaulich, wie Missverstndnisse entstehen, und vermittelt Lsungen unter Bercksichtigung der neuesten Erkenntnisse aus kulturvergleichender Psychologie und Gehirnforschung. Sie beschreibt Schritte fr eine erfolgreiche Verankerung von Cultural Intelligence im Unternehmen mit Hilfe eines Fitness-Checks, der alle Funktionen betrifft von der Beschaffung bis zur Unternehmenskultur. Eine ntzliche Lektre - gut zu lesen, anschaulich, fundiert und praxisorientiert.
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