Introduction to E-commerce

Name: Introduction to E-commerce
Brand: Springer Nature
SKU: 9783540496458
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Springer Nature

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9783540496458

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Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xian Jiaotong University. He received his PhD from Northwestern Polytechnical University.

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