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Die Qualitt von Angebotssituationen beim Vertrieb von Managementberatungsleistungen

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Springer Nature
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N/A
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GTIN
9783834926258
Condition
New
Product Description

Mit dem Wandel der Beratungsbranche hat sich auch die Art und Weise der Beschaffung von Beratungsleistungen durch die Klienten verndert. Das professionelle Management von Angebotssituationen bekommt eine immer grere Bedeutung: Aus der Perspektive des Anbieters werden diese zum Marketing-Instrument. Dabei beeinflusst die Qualitt der Angebotssituation die Entscheidung des Klienten. Michaela Skobranek analysiert Angebotssituationen aus Anbieter- und Nachfragersicht und untersucht empirisch die Frage, welche Faktoren das Qualittsurteil des Klienten beeinflussen. Im Ergebnis steht ein Qualittsmodell fr Angebotssituationen.

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