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Bonusprogramme
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Product Details
Bonusprogramme fr Kunden haben sptestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Das vorliegende Buch gibt einen vollstndigen und systematischen berblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einfhrungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird aufgezeigt, wie Unternehmen ein speziell fr sie optimales Programm gestalten knnen. Die Analyse zahlreicher Praxisbeispiele dient nicht nur der Illustration, sondern vermittelt zugleich Anregungen fr die eigene Konzeption.
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