Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Testimonial Advertising in the American Marketplace
Best Price (Coupon Required):
Buy Testimonial Advertising in the American Marketplace for $36.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
10% OFF
This deals requires coupon
|
$36.00 | See Site | In stock | Visit Store |
Product Details
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Reviews
Questions & Answers
Measuring Risk in Complex Stochastic Systems
$54.99
Data and Applications Security and Privacy XXXIV
$54.99
Applied Informatics and Communication, Part IV
$109.99
Theory of Coronoid Hydrocarbons II
$54.99
Bioinformatics in Cancer and Cancer Therapy
$219.99
Practical Materials Characterization
$109.99
Molecular Diagnostics in Dermatology and Dermatopathology
$139.00
Ultrashort Processes in Condensed Matter
$39.99
History and Psyche
$109.99
Pflegehandbuch Arzneitherapie
$239.00
Nuclear Reprogramming
$169.99
Chance Discovery
$169.99
Growth Stresses and Strains in Trees
$139.99
Antikorruptionssysteme fr die strategische Beschaffung
$74.99
Berechnung des Gaswechsels kurbelkastengesplter Zweitaktmotoren unter Bercksichtigung des Einfluss
$59.99
Evaluation im Kulturbetrieb
$24.99
Migration, Agriculture and Rural Development
$22.99
Estrogens, Progestins, and Their Antagonists
$109.99
Marine Niche: Applications in Pharmaceutical Sciences
$149.00
Singularity Theory and an Introduction to Catastrophe Theory
$54.99
Die Antigene
$44.99
Sustainable Agriculture Reviews 39
$149.00
Focus, Evaluativity, and Antonymy
$79.99
Ligaments and Ligamentoplasties
$89.00
Akzeptanz von Insekten als Nahrungsmittel in Deutschland
$59.99
Dictionary Learning in Visual Computing
$54.99
Status Through Consumption
$54.99
Enterprise Marketing Management
$39.99
Fallacies and Judgments of Reasonableness
$109.99
Zeitvariable Beta-Faktoren am deutschen Aktienmarkt
$44.99
Machine Learning and Data Mining in Pattern Recognition
$39.99
Iran at the Crossroads
$54.99
Advanced Concepts and Architectures for Plasma-Enabled Material Processing
$59.99
Index-aware Model Order Reduction Methods
$69.99
Algorithmen in Zellularautomaten
$44.99
Toward Brain-Computer Interaction in Paralysis
$54.99
Optimising Business Performance with Standard Software Systems
$84.99
Die Dichte, Ausdehnung und Kapillaritt von Lsungen Reinen Rohrzuckers in Wasser
$99.99
Functional Differential Equations and Applications
$169.99
Negotiating Unity and Diversity in the European Union
$99.00
