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Handbuch CSR
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Product Details
Das Konzept der Corporate Social Responsibility (CSR) hat seit einigen Jahren sowohl in der Praxis als auch in der Wissenschaft Konjunktur. Das Handbuch leistet eine kommunikationswissenschaftliche Grundlegung von CSR als Gegenstand der Organisationskommunikation. Darin werden bisherige Forschungsarbeiten zum Thema zusammengefhrt und anhand von kommunikationswissenschaftlichen Theorien sowie im Rahmen interdisziplinrer Zugnge neue Sichtweisen erffnet: Neben der Betrachtung von CSR in der ffentlichen Kommunikation werden ethisch-philosophische, rechts-, wirtschafts- und politikwissenschaftliche, soziologische, historische und kulturvergleichende Perspektiven integriert. Das Handbuch stellt darber hinaus methodische Zugnge zur Analyse von CSR-Kommunikation vor.
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