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Artist-Management in Medienunternehmen

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834961631
Condition
New
Product Description

Artists spielen bei der Leistungserstellung von Medienunternehmen eine zentrale Rolle: sie agieren entweder als Inhaltslieferanten oder stellen selbst wesentliche Bestandteile von Medienprodukten dar. Susanne Knittel zeigt die besondere Rolle von Artists als Kreativressourcen von Medienunternehmen. Sie stellt mit dem Kreativressourcen-Lebenszyklus einen Bezugsrahmen vor und entwickelt darauf basierend ein Konzept fr das strategische Management von Artists. Die Autorin leistet damit einen wichtigen Beitrag fr die Professionalisierung des Artist-Managements.

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