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Springer Nature
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N/A
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GTIN
9783642560491
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Product Description

Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschftsprozesse zu verbessern und zu erweitern, oder um neue Geschftsfelder zu erschlieen. Unternehmen, die in der "Wireless Economy" erfolgreich bestehen wollen, mssen sich umfassend mit den wettbewerbsstrategischen Rahmenbedingungen des Mobile Commerce auseinandersetzen. Die vorliegende Publikation beschreibt den dynamischen Markt des Mobile Commerce und zeigt wichtige Erfolgsfaktoren im derzeitigen Wettbewerb auf. Das Hauptaugenmerk richtet sich auf die strategische Bedeutung der eingesetzten Technologien und Produktportfolios. Eine Vielzahl von Fallbeispielen macht das Buch fr den Praktiker zu einem wertvollen Kompendium. Es richtet sich vor allem an Entscheidungstrger der Telekommunikationsbranche und anderer Unternehmen mit hohem Kommunikationsaufkommen.

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