Toolbox for Marketing and Management

Name: Toolbox for Marketing and Management
Brand: Springer Nature
SKU: 9783030138226
Availability: InStock

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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9783030138226

Condition

New

Product Description

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for real-life tools and applications.

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