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Transaktionskosten von Handelskooperationen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783642592546
Condition
New
Product Description

Dieses Buch betrachtet Transaktionskosten als Effizienzkriterium von Handelskooperationen. Hierzu zhlen vor allem Verbundgruppen und Franchise-Systeme, die im Handel zwar von groer Marktbedeutung sind, sich im Wettbewerb der distributiven Systeme aber einem zunehmenden Konkurrenzdruck ausgesetzt sehen. Es wird aufgezeigt, unter welchen Bedingungen die einzelne Kooperationsform eine effiziente Alternative darstellt. Dazu wird auf die Transaktionskostentheorie zurckgegriffen, die auf die Kosten der Marktnutzung und der internen Koordination als Effizienzkriterium verweist. Der Erklrungsansatz wird zur Beantwortung vertraglicher und organisatorischer Gestaltungsfragen genutzt.

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