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Strategisches Design
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Zunehmender, globaler Wettbewerbsdruck zwingt Unternehmen, sich mit ihren Strategien, Strukturen und ihrer Arbeitspraxis auf immer komplexere Herausforderungen einzustellen. Wollen sie in der Anpassung erfolgreich sein, mssen Unternehmen ihre traditionelle analytische Haltung um eine Denkkultur erweitern, die Dynamik, Vielfltigkeit, Kreativitt und Innovation integriert: Strategisches Design. Johanna Schoenberger beschreibt, wie sich die Zusammenarbeit zwischen der analytischen (Left Brain) wie auch der kreativen Welt (Right Brain) verndern muss, damit Unternehmen das volle Leistungsspektrum kreativer Arbeit nutzen knnen. Wird Kreativitt als Kernkompetenz in Unternehmen verankert, kann Strategisches Design zu einem nachhaltigen Differenzierungsfaktor fr Unternehmen werden.
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