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Kultursponsoring
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Product Details
Das Buch behandelt die vertrauensvolle Zusammenarbeit zwischen Kulturbetrieben und Sponsoren als Aufgabe des Kulturmanagements. Im Fokus steht, welche strategische Vorarbeit fr die Sponsorengewinnung zu leisten ist und wie die kreativen Allianzen ausgestaltet werden knnen. Der Sponsoringprozess wird in einzelnen Schritten von der Strategie- und Zielplanung, ber die Definition der Untersttzungs- und Gegenleistungen bis hin zu tragfhigen Vereinbarungen und der Pflege der Sponsoringbeziehung anhand von Praxisbeispielen, Schaubildern und Checklisten erlutert. Die dargestellten Methoden und Instrumente haben die Autoren in der Praxis jahrelang erfolgreich angewendet.
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