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Stellenanzeigen als Instrument des Employer Branding in Europa
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Der Band versammelt Studien zum Thema Stellenanzeige aus sprach-, kultur-, marketingwissenschaftlicher und juristischer Perspektive, die eine differenzierte Herangehensweise an diese Textsorte im Rahmen des Human Resource Management ermglichen. Untersucht werden im interdisziplinren Zusammenspiel Funktionen und Wirkungsmittel von Stellenanzeigen im europischen Kontext des Employer Branding. Die Beitrge zeigen, dass Unternehmen im verschrften Wettbewerb um hochqualifizierte Mitarbeiter viele Mglichkeiten haben, sich als attraktiver Arbeitgeber zu positionieren.
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