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Einflussfaktoren des erfolgreichen Auslandseinsatzes
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Die fortschreitende Internationalisierung bringt eine zunehmende Zahl an Auslandsentsandten mit sich. Die Einflussfaktoren erfolgreicher Auslandsentsendungen geraten damit verstrkt in den Fokus internationaler Unternehmen. Anhand einer empirischen Untersuchung werden die Ursachen fr den Abbruch von Auslandsentsendungen eingehend analysiert und differenziert. Daraus lassen sich Anstze zur besseren Gestaltung von Auslandseinstzen entwickeln. Das Buch richtet sich an Dozenten und Studenten des Internationalen Managements sowie insbesondere an Fhrungskrfte und Personalmanager international ttiger Unternehmen.
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