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Interaktionsbeziehungen im Dienstleistungsmarketing

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Springer Nature
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9783409136273
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Der Autor Dr. Michael A. Grund promovierte am Lehrstuhl von Prof. Dr. Manfred Bruhn an der Universitt Basel. Er arbeitet derzeit als Wissenschaftlicher Mitarbeiter und Geschftsfhrender Assistent am Lehrstuhl fr Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensfhrung (Prof. Dr. Manfred Bruhn), am Wirtschaftswissenschftlichen Zentrum (WWZ) der Universitt Basel.

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